Who started Better Life cleaning products?

Better Life®: A Testament to American Innovation and Entrepreneurship

Better Life® is a name that has become synonymous with plant-based, natural cleaning products. Since its inception in 2007, this brand has revolutionized the cleaning industry and redefined what it means to be environmentally conscious. The minds behind this pioneering company are none other than Tim Barklage and Kevin Tibbs – two individuals whose shared vision and innovative spirit have propelled Better Life® to phenomenal success.

Tim Barklage and Kevin Tibbs, lifelong friends and first-time parents, found themselves confronted with a dilemma familiar to many new parents: the desire to maintain a clean and safe environment for their children while minimizing their exposure to harmful chemicals. This ignited an ardent determination within them to create cleaning products that were not just effective, but also safe for the planet and gentle on the skin. Little did they know that their quest for a safer alternative would eventually lead to the birth of Better Life®.

With the ethos of innovation and environmental consciousness at their core, Barklage and Tibbs embarked on a journey to develop a range of cleaning products that would be made from plant-based ingredients and free from harsh chemicals. Their unwavering commitment to sourcing sustainable materials and creating non-toxic formulations sets Better Life® apart from its competitors.

What makes Better Life® even more remarkable is its unwavering dedication to preserving American craftsmanship and promoting local manufacturing. In an era where outsourcing to overseas manufacturing facilities has become the norm, Barklage and Tibbs made the conscious decision to keep all aspects of production in the United States. By doing so, they not only ensured the highest quality standards for their products but also contributed to job creation and economic growth within their own country.

The success of Better Life® can be attributed not only to its commitment to sustainability and American manufacturing but also to its innovative marketing strategies. Barklage and Tibbs recognized the importance of connecting with their target audience on a personal level. They understood that people crave authenticity and transparency when it comes to the products they use in their homes. As a result, they adopted a grassroots approach to marketing, forging genuine connections with consumers through social media, community partnerships, and educational initiatives.

Better Life® soon became a household name, captivating customers with its diverse range of products that catered to a variety of cleaning needs. From all-purpose cleaners to laundry detergents, their product line was designed to provide effective solutions without compromising on their commitment to the environment.

Beyond their product range, Barklage and Tibbs have also used their success to give back to the community. They firmly believe in the power of corporate social responsibility and have implemented initiatives that support local charitable organizations and environmental causes. Their dedication to making a positive impact transcends the business realm and reflects the genuine care they have for the world around them.

The story of Better Life® is a testament to the spirit of American innovation and entrepreneurship. It showcases the power of individuals who dare to challenge the status quo and strive for a future that is more sustainable and environmentally conscious. Barklage and Tibbs’ tireless efforts have not only transformed the cleaning industry but have also inspired countless others to follow in their footsteps.

In conclusion, Better Life® is much more than just a brand of cleaning products. It embodies the American spirit of ingenuity and determination, showcasing the limitless possibilities that can be achieved when innovation and environmental consciousness converge. Through their unwavering commitment to sustainable practices, American manufacturing, and community engagement, Barklage and Tibbs have truly created a Better Life® for us all.

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